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Author Archives: Evelyn Pimplaskar

Elbow lessons: What you can learn from a survey

By Evelyn Pimplaskar | Published April 17, 2012

In the journalism world, the value of surveys has been a topic of hot debate for decades (maybe longer). After all, survey results are really just a particular group’s opinions, and opinions, as we know, are like elbows – everyone has one or two. Marketing professionals, however, recognize the value of a good survey, because [...]

Posted in Content Marketing, Content Marketing Survey | Tagged , | Leave a comment

The Human Touch: Who Are You Really Marketing To?

By Evelyn Pimplaskar | Published January 17, 2012

Do search engines buy products and services? Or do people? Who are you really marketing to? People? Or search engines? “Well, duh!” you say. Of course your marketing efforts are aimed at people, because, of course, it’s human beings who are going to buy the products and services you’re trying to sell. But my question [...]

Posted in Content Marketing, Search Engine Optimization | Tagged , , | Leave a comment