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Author Archives: Grant Boelter
A good time to talk about biking (or walking) to work
Have you been thinking about trading your car keys for a bike helmet when it comes to your work commute? If you have, now is the perfect time to make the leap. National Bike to Work Week is May 14 to 18 and here at Brandpoint, we’ll be celebrating the Twin Cities-specific Bike Walk Week during [...]
Posted in Brandpoint News
Tagged bike, bike to work week, national, twin cities, walk
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What good on-site content and biking have in common
Two summers ago, I fell back in love with biking. I hadn’t owned a bike in years and decided to start small and pick up an old Schwinn 10-speed off craigslist. The old Schwinn reminded me how fun and practical it was to commute by bicycle. But after riding it hard for a year, I [...]
Posted in Content Creation, Content Marketing
Tagged content marketing, optimized content, SEO, Surly bike, website content
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Five ways to take your content from corporate speak to consumer friendly
Take a minute to think about how you would describe your job to a colleague, or someone else who works in your field. Then ask yourself how you describe your job to a friend who has no idea what you do. Would you describe your job in the same way? The answer is probably no. [...]
