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Author Archives: Jeni Jonett
Boring blog? Don’t let it become a waste of website space
You’ve got a blog all set up and ready to go on your company’s website: Now what? Company blogs are designed to help your customers learn more about your business, the industry and how you interact – internally as a company and with your community. For small-business owners, they’re a great way to share what’s [...]
Harness the scanners and entertain the in-depth readers
Are you a scanner? Are you only going to catch the photo above, the headline, the first sentence, and any subheads before cruising on to the next website? Or are you an in-depth reader, one who sees and comprehends every word in this paragraph, and is always catching the minor errors like misspelled words, or [...]
Posted in Content Creation, Content Marketing
Tagged content creation, content marketing, content writers
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Know the copyright rules when it comes to images
Pinterest, Facebook, Twitter and all other forms of social media have businesses scrambling to make their name and products known to online buyers and browsers. Someone in your office is probably continuously monitoring your social media accounts, reviewing posts, responding to questions and uploading the latest and greatest information your company wants to promote. There [...]
Posted in Content Marketing, Copyright Issues
Tagged copyright laws for images, facebook, Pinterest, twitter
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Marketing is a three-ring circus
What are you doing to attract your audience to your marketing message? If you need help, mimic the expert platform that has been capturing and holding audience attention for centuries – the circus. Circuses originally had three rings designed to continuously keep your attention focused on all the action, but busy enough to distract you, [...]
The Value of 1,000 Words
The photo made you want to know more, and here I have you, hooked and reading further. A picture is worth 1,000 words. In the world of print and, where paying thousands of dollars for 1,000 words can quickly deplete a marketing budget, the value of an image increases tremendously. But a picture is totally [...]
