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Author Archives: Troy Lightfield
Five reasons you shouldn’t create a company blog
I know you’ve read dozens of posts that scream at you to start a company blog. Your colleagues have probably insisted that you need to create a blog. Their reasoning: “We need one because everyone else has one.” We all know that there are many benefits to having a blog. However, starting one is a [...]
Do all the players know your keyword focus?
Today it’s anyone’s guess what Google will use next to rank websites. With the Panda update, they started to weed out the bottom-of-the-barrel content. The message sent by the Panda update was clear: Write great, useful, unique content. There has also been a lot of speculation about how Google is treating social media and the [...]
The first question you should ask when your boss yells: “We need to be on Facebook!”
The marching orders have been passed down and it’s imperative: “We need to be on Facebook!” While there will probably be myriad things that run through your mind, like “Why me?, “Who has experience?” or “I thought that was for playing Farmville!” Slow down, take a breath, regain your composure and ask “Why?” You can [...]
Keyword Research: A Forgotten Art
With all the lights and cameras on social media and the headliners like Twitter and Facebook, it’s easy to forget about the “little people” making it all happen behind the scenes. I’m talking about the “worker bees” who do the grunt work of keyword research and discovery, which is the foundation on which every online [...]
