Newsroom
Blog
Media
Industry News
Press ReleasesSubscribe:
Search
Categories
-
Recent Posts
Category Archives: Public Relations
How much will a mat release cost you?
Like everyone else, when I am shopping for services one of the first things I look for is the price. Unfortunately, for most marketing services, including mat releases, it is not easy to post a simple price sheet. There are always multiple variables affecting the cost and you usually end up having to talk to [...]
Also posted in Mat Release
Tagged budget, cost, distribution, Marketing, mat release, price, public relations
Leave a comment
The mat release enters the digital age: Here comes 2.0
To understand what a mat release 2.0 is, we must first understand what the original mat release was and how it evolved over the decades. According to Deirdre Breakenridge of the popular PR blog DeirdreBreakenridge.com, a mat release is “a formatted, consumer-related article that newspaper editors can use when they want additional content in their [...]
Three outstanding speakers from PRSA International Conference 2011
PRSA’s annual international conference, held in Orlando this year, was like a breath of fresh air. High energy and stimulating, the mix of workshops and keynote presentations ranged from thought provoking to inspiring, and even a few that challenged conventional wisdom on best practices. I wasn’t alone in my appreciation for the show. Here’s a [...]
Tagged PRSA 2011
Leave a comment
